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Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives

32 - The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
32 - The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber
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Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives

Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.


Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today’s retail environment.

Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.

🎙 Each episode includes:


- Expert Interviews: Candid conversations with top pricing professionals and retail innovators

- Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry

- Actionable Takeaways: Practical insights you can apply immediately in your organization


We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:


- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms

- Data-driven consumer behavior analysis

- Strategic solutions to complex pricing challenges

- Tactics to boost profit margins and market share

- Pricing topics making headline news

- Building and transforming pricing functions


Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy.


🗓 New episodes drop the last week of every month.


📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.


Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.

Playlist

More episodes

  • Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
    32 - The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber
    Thu, 28 May 2026
    Play
  • Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
    31 - Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta
    Wed, 29 Apr 2026
    Play
  • Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
    30 - The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin
    Thu, 26 Mar 2026
    Play
  • Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
    29 - 2025 Pricing Predictions Revisited: A Year of Tariffs, Inflation, and Pricing Scrutiny
    Tue, 30 Dec 2025
    Play
  • Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
    28 - From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
    Wed, 19 Nov 2025
    Play
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